# BenQ IOS Dev 2025

<figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2FSlBLGvTIz3Ld0wLuoHjR%2Fcf52c986-3b44-41de-a76b-469289abe50f.jpg?alt=media&#x26;token=53f5db77-a2f8-4f7c-a50c-162f5a240b25" alt=""><figcaption><p>BenQ's booth steup for the <a href="https://www.facebook.com/iosconfsg/">iOS Conference SG 2025</a></p></figcaption></figure>

At [iOS Conference SG 2025](https://www.facebook.com/iosconfsg/) (15 - 17 January 2025), BenQ was looking for a way to promote their RD Series monitors (the world's first monitor for programming) in front of an international audience of developers, coders, and programmers - in a fun, meaningful and engaging way.&#x20;

<div><figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2FKHOaw19aSD5kaCPXojpx%2FScreenshot%202025-03-03%20at%203.57.32%E2%80%AFAM.png?alt=media&#x26;token=7814c2ae-4bfb-456a-b367-1cfcb95ded60" alt=""><figcaption><p>Snapshot of an iOS Conference attendee coding in the dark</p></figcaption></figure> <figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2FPH26WykjvCkXIMkx7kyq%2FScreenshot%202025-03-03%20at%203.57.48%E2%80%AFAM.png?alt=media&#x26;token=c6565620-39ce-4ee2-83f2-bcad2fb1cafb" alt=""><figcaption><p>Attendee winning a BenQ Laptop Bar </p></figcaption></figure></div>

**DIFY was appointed as BenQ's Event Partner at iOS Conference SG 2025, responsible for event conceptualisation, execution, and post-event quantitative data collection. DIFY came up with a "Coding in the Dark Experience", flaunting the RD Series' features and USPs which included clarity in low-light scenarios for its users.**

<div><figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2Fo7CPHnvzRAhKAurcnpbN%2F04346fdd-f358-4e6e-82c9-eb803fc57f39.jpg?alt=media&#x26;token=6cf2907e-c6ef-4b5f-9eca-dd360aea334e" alt=""><figcaption></figcaption></figure> <figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2F9zT1XDX2E66043Pd7AqS%2F8522d8cd-829d-4d3d-a819-75f353078e8f.jpg?alt=media&#x26;token=e1714e4b-b19d-4e19-a656-a42a40731115" alt=""><figcaption><p>Attendees of iOS Conference try Coding in the Dark with BenQ RD Series</p></figcaption></figure> <figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2FoTy921NRZPfbfSAIOBP7%2F75616826-410b-448f-a902-c85cd6e50b04.jpg?alt=media&#x26;token=b8ef419a-482b-4142-a200-e8d9c4cc3820" alt=""><figcaption></figcaption></figure></div>

**As such, with a lead time of 4 weeks, DIFY managed to engage an audience of >300, securing more than 70 email leads in the process. Additionally, 2** [**KOLs**](https://www.instagram.com/omgitsyong/) **were invited to create unique and entertaining content surrounding the event itself, interviewing attendees of their experience at the BenQ booth - with total impressions exceeding 5000.**

<div><figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2F07y7FMh9Co4zOoRm9dcR%2FScreenshot%202025-03-03%20at%204.01.11%E2%80%AFAM.png?alt=media&#x26;token=cac9f070-0758-41b5-837a-9f161784e0e1" alt=""><figcaption><p>KOL Felix Wang, at the Coding in the Dark Experience</p></figcaption></figure> <figure><img src="https://289533710-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdsbSSvFdvcbODuFId1DL%2Fuploads%2FtpHWTXwfC4KH8fZco77P%2FScreenshot%202025-03-03%20at%204.01.55%E2%80%AFAM.png?alt=media&#x26;token=1eea3048-46b7-410c-9aac-bbd69cc51136" alt=""><figcaption><p>KOL Yongle, post about Coding in the Dark Experience</p></figcaption></figure></div>
