# Seedly

Seedly is a Singapore-born personal finance management solution founded in 2016. Seedly first started as an expense tracking and manager app, which allows users to sync their financial accounts and better manage their cash flow.

Over the years, Seedly introduced a community feature that allows users to crowdsource knowledge from peers before making a financial decision; an unbiased reviews platform for a myriad of products ranging from credit cards, saving accounts, travel insurance to robo-advisors; as well as comparison tools for the open electricity market and SIM-only mobile plans. Seedly also produces in-house content such as editorial thought leadership articles, SeedlyTV, and SeedlyComics. These initiatives allow us to help more Singaporeans make smarter personal finance decisions.

**DIFY was appointed as Seedly's official PR Partner. Over the course of three months, DIFY promoted the Seedly Personal Finance Festival, garnering close to 20 media hits with an estimated PR value exceeding USD250,000.**

**CNA 938:** [**https://www.channelnewsasia.com/listen/daily-cuts/seedly-personal-finance-festival-4238941?field\_season\_value=619366\&page=63**](https://www.channelnewsasia.com/listen/daily-cuts/seedly-personal-finance-festival-4238941?field_season_value=619366\&page=63)

**The Straits Times:** [**https://www.straitstimes.com/business/bt-money-hacks-podcast-defi-next-level-investing-not-for-the-faint-hearted**](https://www.straitstimes.com/business/bt-money-hacks-podcast-defi-next-level-investing-not-for-the-faint-hearted)

**CoinSpeaker:** [**https://www.coinspeaker.com/events/seedly-personal-finance-festival-2022/**](https://www.coinspeaker.com/events/seedly-personal-finance-festival-2022/)
