The Sandbox

The Sandbox, a leading decentralised gaming virtual world and subsidiary of Animoca Brands, paves the way for Web2 brands to embrace the metaverse. It is a 3D blockchain-based video game, platform, and game creation system which released in 2021, a sequel to the 2D world-building mobile game developed by the company in 2012.

During the Singapore Partner Day event held at Marina Bay Sands Convention Centre on 27 June 2023, it saw the participation of numerous brands, from metaverse consultants Renovi to video game developer iCandy, to lifestyle labels such as ONE Championship.

Across the span of 9 months, DIFY acted as its official PR Partner, supporting efforts with The Sandbox's local Singapore team with PR for their launch of the new "Lion City" neighbourhood. DIFY attained almost 40 media hits, exceeding an estimated PR value of over USD300,000.

In addition, Belinda Lim was also invited to be a guest speaker during Innovators' Society 2024, co-hosted with Amazon Web Services. She was speaking on Gamefi's 2024 trajectory, among an esteemed panel of Tezos, AvocadoDAO, and Immutable Games.

Innovators' Society 2024: https://www.linkedin.com/posts/difysg_difysingapore-activity-7158398521610539008-tGZf?utm_source=share&utm_medium=member_desktop

Binance: https://www.binance.com/en/feed/post/702272?ref=580610742&utm_campaign=app_share_link

Game Developer: https://www.gamedeveloper.com/press-release/the-sandbox-kicks-off-its-singapore-lion-city-partner-day-paving-the-way-for-web2-brands-to-embrace-the-metaverse

News Now: https://www.newsnow.co.uk/h/Business+&+Finance/Cryptocurrencies/Sandbox

The Straits Times: https://www.straitstimes.com/business/web3-gaming-firm-the-sandbox-will-build-regional-reach-through-singapore-says-co-founder