TZ APAC
TZ APAC, a leading Web3 ecosystem builder on the Tezos blockchain, partnered with EMERGE Group, a Southeast Asian marketing tech firm, to drive the development and adoption of Web3 games. This strategic collaboration leverages the scalability, security, and eco-friendly design of the Tezos blockchain to revolutionize gaming experiences and foster innovation in the Web3 ecosystem.
A key public relations objective was to generate widespread awareness about the Tezos Realm that happened during Token 2049 in Singapore 2024. The task involved crafting a compelling narrative that positioned TZ APAC and EMERGE Group as leaders in Web3 gaming while maintaining consistent messaging across various platforms and audiences. To tackle these challenges, a multifaceted PR strategy was employed. This included leveraging Tier 1 media outlets and crypto-focused platforms to target specific audiences, translating and localizing press releases into multiple languages to enhance global appeal, and highlighting Tezos’ unique value proposition for Web3 gaming through thought leadership and expert insights.
The project achieved several notable milestones.The partnership was officially launched in December 2023, with press releases distributed across over 20 platforms, including Binance Feed, Cryptonomist, Block Chair and Bitcoin Ethereum News. Content was localized into English, Chinese, Spanish, and Italian, ensuring relevance to regional audiences. Community engagement efforts were also prioritized through social media campaigns on platforms like Reddit and Twitter to directly connect with audiences and generate organic discussion.
The campaign had a significant impact, firmly positioning TZ APAC and EMERGE Group at the forefront of Web3 gaming innovation. The partnership reached an estimated 65 million users through high-visibility platforms, with articles widely syndicated and gaining traction on social media. The campaign generated a PR value of approximately $132,000, with most coverage appearing on Tier 1 platforms. These results underscore TZ APAC’s commitment to advancing Web3 gaming and highlight the potential of the Tezos blockchain as a platform for sustainable, innovative development.\
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