Taiwan Finest Festival

Taiwan Finest Festival is a company that curates and delivers good quality Taiwanese merchant products right in your doorstep. Best for people in Singapore who cannot travel at the moment but wants to have a taste of Taiwan's finest.

As part the full integrated campaign activation with EMERGE Group, our talents were engaged to do a series of live stream content, including a "mukbang", highlighting different products from Taiwan Finest Festival. The talents tried out food products sent to them, describe their taste, and gave honest & genuine feedback of the experience. To share the happy Taiwan vibes, the Talents gave out promo codes during the live stream making sure the audience get exclusive discounts in their purchases.

Taiwan Finest Festival wanted a subtle yet modern advertising strategy to reach out to the audience. Hence, we equipped a total of 8 EMERGE live streamers with product placements on their live streams to draw in the customers. Talents also complimented their livestream content with an Instagram post, sharing their experience. Additionally, EMERGE Group has engaged 12 independent KOLs as part of our public relations services which showcased the products sent by the brand on their Instagram stories. Overall, the campaign garnered a total of 461,500 reach and over 20,000 engagements all on organic efforts, staying true to their goal of a subtle yet modern strategy.