TEMPT

TEMPT is a gastrobar by international private chef Candice Leong, also known as The Gluttonous Temptress, offering a cross-cultural dining experience that engages all five senses. It blends global ingredients and techniques, combining traditional fermentation and preservation methods with modern culinary innovations. The menu is artfully curated to deliver bold flavors without pretension.

Located in a historic 1893 shophouse at 31 Purvis Street, TEMPT exudes a sultry and mischievous ambiance. Its industrial-chic interior contrasts with a soundtrack of French jazz and deep house, creating a dynamic dining atmosphere that merges heritage with contemporary allure.

DIFY led the PR efforts for TEMPT’s official launch in May 2023, starting with a media invite for an exclusive tasting session attended by 24 media and KOLs across four sessions. A press release was then distributed to food, lifestyle, luxury, and design publications in Singapore, along with interview opportunities for the media.

The campaign secured 40 media coverages across broadcast, online, print, and social media, generating a PR value of USD 249,100 and a total reach of over 7.9 million.

Features include publications from Tatler Dining, Shout. Sg, Vogue Singapore and Time Out Singapore.