KOKA

KOKA’s sponsorship Kingsmen has successfully blended the dynamic worlds of esports and consumer branding. Koka is a renowned household brand in Singapore that has a strong tradition of creating authentic recipes. This collaboration leveraged creative marketing strategies and gaming-focused activities to enhance brand visibility and foster engagement with the esports community. Over the course of several months, the partnership faced challenges and achieved significant milestones, culminating in impressive results.

One of the challenges encountered was ensuring consistent brand visibility across multiple platforms and events. Kingsmen adopt a multi-channel marketing approach. Stream overlays, social media activations, and jersey logo placements were employed to prominently feature KOKA during livestreams and tournaments. The team also utilized affiliate links and giveaways to engage directly with the audience and drive conversions. This multi-pronged approach allowed KOKA to seamlessly integrate its branding into Kingsmen's esports activities, creating a natural connection with gaming enthusiasts.

Key activities and milestones included the successful execution of several high-profile campaigns. Notable examples include the "Kingsmen x EMERGE Valorant Showdown," which achieved a reach of 20,443 and 2,154 engagements, and the MPL Singapore Season 2, which garnered over 211,295 minutes watched. Additionally, social media campaigns like the MLBB app banner ad generated 480,000 impressions, while interactive events such as the "KOKA Eating Challenge" at the M Social Hotel bootcamp brought a playful and relatable aspect to the collaboration. KOKA’s sponsorship of Kingsmen during tournaments like the Brawlhalla World Championship and Valorant Royal SEA Challenge further solidified its position as a key esports partner.

SGEA x SCDF Lifesavers Esports Festival, where in an exciting show match between Kingsmen x SCDF's team happened.

The partnership’s impact is evident through its data-driven results. Kingsmen’s Instagram saw consistent growth in engagement, with 3,201 accounts reached and 873 interactions recorded in September alone. Facebook campaigns during August achieved a staggering post reach of 233,436 and 10,611 engagements, showcasing the effectiveness of the strategies employed. Livestreams featuring KOKA branding attracted large audiences, particularly in regions where gaming culture thrives, such as Singapore, Malaysia, and the Philippines.

Kingsmen x KOKA sponsorship has been a prime example of how esports can serve as a dynamic platform for brand collaboration. By overcoming challenges through our strategic planning, implementing creative approaches, and achieving significant milestones, this partnership has made a lasting impact on both brands’ visibility and engagement within the gaming community.