5-Hour Energy (Back to Work)

As the appointed agency for the 5-hour ENERGY ‘Back to Work’ KOL marketing campaign, we successfully onboarded 90 Key Opinion Leaders (KOLs) with a combined audience of over 5 million followers.

Patrine Choo

Through strategic paid engagement, the campaign achieved a total reach of 96K, amassed over 320.7K total plays, and generated 53K total impressions. Notable personalities such as Jaze Phua, Patrine Choo, and Charlie Goh joined us in championing the fight against fatigue from long hour work with 5-hour ENERGY, reinforcing the brand’s message with authentic and engaging content.

Jaze Phua

In earned media alone, we secured a total PR value of USD 95.9K, amplifying brand awareness beyond paid activations. Further media seeding initiatives and activations can be explored on our Instagram highlights.

This campaign’s success underscores our expertise in leveraging KOL marketing to drive impactful brand narratives, ensuring strong audience engagement and measurable results.