EMERGE
Last updated
Last updated
A Singapore-based professional gaming and esports talent management company, it aims to break the stigma on the esports industry faced worldwide and especially in Singapore.
EMERGE Esports launched its fashion retail arm EMPOWER - collaborating with top tier esports teams to launch exclusive merchandise and streetwear. It debuted with five renowned Dota 2 teams - Talon, Alliance, Boom Esports, TSM, and Team Aster.
During Dota 2's The International held at the Singapore Indoor Stadium in 2022, the company provided integrated marketing and PR services to Empower, as well as set-up and maintained an Empower pop-up store with esports athletes' meet-and-greets at 2 locations - Funan Mall and Kallang Wave Mall - locking in 16 media outlets, engaging 30+ KOLs, and hitting over 2 million engagements.
KINGSMEN X EMERGE: MOBILE LEGENDS: BANG BANG
Kingsmen, a former esports team based in Singapore, co-hosted an online Mobile Legends: Bang Bang tournament, livestreamed on Twitch. It featured a mixture of professional MLBB players and gaming influencers, with sponsors including Razer, AverMedia, and KOKA. Team Arsen came out on top, comprising of Azura, Ohhridz, Rebelssquad, Silvercjy, and Elizabethboon.
EMERGE was appointed as the official event partner, providing end-to-end event coverage and support, attaining a reach of over 250,000, engagement of over 30,000, with a livestream that hit 8,700 views. Social Media Ad Buy was also conducted, with an in-game banner that provided almost 500,000 in reach with CTAs to sponsors.
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