Huawei App Galler
Last updated
Last updated
launched its Token Hunt campaign with the main objective of increasing awareness and user adoption of its platform among gaming audiences, particularly those who frequently spend on in-game purchases. To achieve this, Huawei entrusted EMERGE with end-to-end KOL (Key Opinion Leader) management, leveraging the influence of prominent gaming content creators to drive engagement and build trust within the gaming community.
As part of the campaign, DIFY partnered with , a popular Mobile Legends: Bang Bang streamer known for her relatable content and strong connection with her audience. EMERGE facilitated seamless collaboration with Silver, guiding her to integrate Huawei App Gallery into her gaming lifestyle authentically. Silver highlighted how the app helped her save money on in-game purchases, such as Mobile Legends skins, which she typically buys monthly.
Through EMERGE’s KOL management, Silver utilized Facebook Livestreams and engaging posts to introduce the App Gallery to her followers, blending the promotion naturally with her gaming activities. Her personal story and cost-saving discoveries added a relatable touch, resonating with her audience and fostering trust in the brand.
The campaign achieved 13.8K engagements, with viewers actively interacting with Silver’s content and showing interest in the App Gallery. EMERGE’s KOL management ensured that the partnership was authentic and impactful, successfully highlighting Huawei App Gallery’s value while strengthening its presence in the gaming community. The Token Hunt campaign stands out as a testament to EMERGE’s expertise in leveraging KOLs to deliver exceptional results.
