TTRacing
Last updated
Last updated
is an ergonomic chair company with extensive IP partnerships. Since founding their company in 2017, TTRacing is dedicated to crafting top-notch ergonomic gaming chairs that ensure a seamless seating experience for users. DIFY led an integrated long-term campaign with TTRacing in 2024 to elevate their brand presence across key Southeast Asian markets through a comprehensive approach that included social media management, KOL seeding, media seeding, and public relations. This strategy was designed to amplify brand awareness, drive product engagement, and maximize visibility through strategic partnerships and expertly executed content.
A cornerstone of the campaign was the extensive KOL seeding effort, which engaged 23 influencers across Singapore, Thailand, Malaysia, and the Philippines. These influencers, with a combined following of over 18 million, played a pivotal role in promoting TTRacing’s products to highly targeted audiences. The KOL efforts resulted in remarkable regional impact; garnering a total reach of 1,086,575 and 57,438 total engagements that accumulated to a USD 271,000 PR Value. This regional focus ensured the brand connected with its core audience in key markets, driving significant awareness and engagement.
Through media seeding, DIFY secured extensive coverage with over 30 product reviews, reaching an audience of 39 million and generating a PR value of USD340,500. Public relations efforts included three major press releases, featuring high-profile partnerships with One Piece and Wolverine & Deadpool. These campaigns collectively achieved a total reach of 245 million and a PR value of USD717,500. Additionally, we produced high-quality video content and provided monthly performance insights to optimize engagement across platforms.
Key milestones included the highly successful TTRacing X One Piece campaign, which garnered over 203 million reach and USD276,500 in PR value, and the Wolverine and Deadpool Collaboration, which reached 24.8 million and generated a PR value of USD297,500. The follow-up One Piece V2 campaign featuring Sanji, Robin, and Franky delivered a reach of 17.5 million and USD143,500 in PR value.
Overall, DIFY’s initiatives achieved a total reach of 268 million, a total PR value of USD1,185,500, 1.1 million total views, and 57,438 total engagements. By emphasizing regional KOL and Media seeding, the campaign successfully enhanced TTRacing’s visibility, fostered meaningful audience connections, and delivered measurable outcomes that underscored the impact of a strategically integrated marketing approach.
