ZOWIE eXTREMESLAND CS Asia Open 2024 Grand Finals
Last updated
Last updated
DIFY played a pivotal role in the success of , providing comprehensive PR and media services. Our team flew down to Shanghai to co-host and chaperon media representatives from key regions, including Singapore, Thailand, Vietnam, Hong Kong, and India, ensuring seamless coverage and engagement.
DIFY facilitated exclusive media access and tailored interview opportunities, amplifying event visibility across multiple international markets. By curating high-impact storytelling and fostering strategic partnerships, we ensured extensive press coverage from renowned outlets such as IGN India, esports.gg, and Gosu Gamers.
Prominent media figures and influencers featured included Victoria Cheng, Technovore, WasabiTech, Hydrolink, Lisa Chan, Julian Tay, and DIFY representatives. Through influencer collaborations and live event reporting, we successfully expanded audience reach and engagement across digital platforms.
Be Serious - It’s Not Just A Game
Beyond the main tournament, DIFY facilitated exclusive access for the media to witness the cutting-edge Zowie Sports Science Lab. This experience showcased the commitment to peak esports performance, bridging the gap between sports science and competitive gaming.
The Zowie Sports Science Lab Experience
DIFY coordinated media walkthroughs and expert-led discussions on the integration of performance analytics in esports. This segment highlighted ZOWIE’s pioneering efforts in enhancing player capabilities through scientific innovation, further reinforcing brand credibility.
Unparalleled PR Impact
The highly successful ZOWIE eXTREMESLAND CS Asia Open 2024 PR campaign achieved an impressive reach of over 23.8 million and generated USD $801,870 in PR value. Our strategic storytelling and targeted distribution significantly amplified the event’s presence across key markets, reinforcing eXTREMESLAND’s position as a premier CS2 tournament in the region.
Exclusive Behind-the-Scenes Content
Through strategic media outreach, influencer partnerships, and innovative storytelling, we helped eXTREMESLAND connect with a global audience, driving both engagement and brand loyalty. Our efforts contributed to making the Shanghai competition one of the most talked-about esports events of the year, further elevating eXTREMESLAND’s reputation as a trailblazer in the industry.
DIFY facilitated exclusive interviews, one of which is with Controlez, a key player from the Chinggis Warriors, a strong Mongolian CS2 team in the region, offering fans and media unique insights into the team’s journey, preparation, and competitive mindset. This feature resonated with the gaming community, reinforcing audience engagement.
DIFY & EMERGE were appointed as ZOWIE's official Event Partner for the eXTREMESLAND Asia 2024 Singapore Qualifier from November 30 - December 1, 2024. Tasked with hosting a high-stakes Counter-Strike 2 event, we engaged both players and fans while showcasing Singapore’s growing esports community. The live event needed to be competitive, professional, and memorable, particularly as it marked the inaugural use of the newly launched XM Studios Esports Hub.
Approach
Venue Selection: Utilising the state-of-the-art XM Studios Esports Hub for the finals and the Elixir Esports Holland Village for group stages, ensuring a modern and engaging environment for participants and spectators.
Event Structure: Managing tournament operations smoothly, ensuring fair competition, where DreamScape emerged as the champion without dropping a single map.
Livestream Engagement: Driving online involvement through CTAs and in-chat messages to direct traffic to partners and sponsors.
Fan Engagement: Incorporating interactive sponsor activities, exclusive merchandise giveaways, and opportunities for fans to meet players, enhancing the overall atmosphere (Red Bull, ZOWIE, Dreamcore, among others).
VIP Experience: Providing an exclusive lounge for VIP guests/KOLs with catered refreshments to elevate their event experience.
Key Metrics Attained: 50 players, 9 partners/sponsors, 5000+ livestream views on Twitch, and a live physical spectator audience of more than 100.
DIFY & EMERGE were appointed as the official SEAsian PR and KOL Partner for the eXTREMESLAND Asia Grand Final 2024 (January 14 - 19, 2025) held in Shanghai. As part of this role, DIFY managed extensive PR outreach and influencer engagement to maximize regional visibility and impact.
Influencer & Media Management: DIFY flew down a team of 5 to manage a group of over 10 KOLs with a combined following exceeding 500,000, ensuring they had well-curated content and social media material for ZOWIE, covering both the tournament itself and the ZOWIE Experience Lab.
Exclusive Interviews & Coverage: DIFY's team was on-site to facilitate interviews between English media and players, providing translation and transcription to ensure smooth communication and high-quality content.
Regional Media Outreach: Coverage was secured across leading platforms including esports.gg, IGN India, GosuGamers, and Dust2.us, solidifying eXTREMESLAND’s footprint in the Southeast Asian esports scene.
Our Expertise in High-Impact Esports PR
As the official media partner, DIFY collaborated with EMERGE to maximize broadcast exposure. The event streams were hosted on YouTube, Twitch, and major Chinese platforms such as DouYin, ensuring broad accessibility. The English-language streams alone garnered approximately 147,525 unique views, boosting brand awareness for EMERGE, DIFY, and Zowie.
This partnership underscores DIFY’s expertise in delivering impactful PR and media solutions for high-profile events. Our strategic approach, deep industry knowledge, and ability to drive results cement our reputation as a trusted media partner in the esports ecosystem. We are proud to have played a significant role in eXTREMESLAND’s continued success and look forward to shaping the future of esports storytelling.
DIFY: Elevating Brands in the Esports and Gaming Industry
From strategic media planning to influencer collaborations and global event amplification, DIFY stands at the forefront of esports marketing. Contact us to explore how we can drive visibility and engagement for your next major event
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