ESL Gaming
Last updated
Last updated
organized a 1-day Pokémon Unite regional competition to drive user engagement and increase player participation in the game. To amplify the campaign’s impact, EMERGE managed the end-to-end KOL (Key Opinion Leader) management, partnering with Arthars, a popular streamer and content creator known for his gaming expertise and engaging presence.
Arthars promoted the competition on his social media platforms, including Twitter and Twitch, reaching 6,300 concurrent views on his Twitch stream in a single day. During the stream, he delivered a comprehensive tutorial, showcasing the game’s mechanics, different types of Pokémon, and in-game items. His informative and enthusiastic approach not only educated his audience about Pokémon Unite but also inspired them to participate in the competition and explore the game further.
EMERGE’s expert KOL management ensured that Arthars’ promotion was authentic and impactful, effectively connecting the ESL Gaming campaign with its target audience. By aligning Arthars’ content and delivery with the campaign’s objectives, EMERGE played a pivotal role in increasing awareness and player engagement, making the Pokémon Unite regional competition a resounding success.
