BenQ IOS Dev 2025

BenQ's booth steup for the iOS Conference SG 2025

At iOS Conference SG 2025 (15 - 17 January 2025), BenQ was looking for a way to promote their RD Series monitors (the world's first monitor for programming) in front of an international audience of developers, coders, and programmers - in a fun, meaningful and engaging way.

Snapshot of an iOS Conference attendee coding in the dark

Attendee winning a BenQ Laptop Bar

DIFY was appointed as BenQ's Event Partner at iOS Conference SG 2025, responsible for event conceptualisation, execution, and post-event quantitative data collection. DIFY came up with a "Coding in the Dark Experience", flaunting the RD Series' features and USPs which included clarity in low-light scenarios for its users.

Attendees of iOS Conference try Coding in the Dark with BenQ RD Series

As such, with a lead time of 4 weeks, DIFY managed to engage an audience of >300, securing more than 70 email leads in the process. Additionally, 2 KOLs were invited to create unique and entertaining content surrounding the event itself, interviewing attendees of their experience at the BenQ booth - with total impressions exceeding 5000.

KOL Felix Wang, at the Coding in the Dark Experience

KOL Yongle, post about Coding in the Dark Experience